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There is no doubt that graphic health warnings are most effective at keeping the harms of smoking "top of mind". However, the section mentioning "wear out" needs to be kept in mind. The focus of the warnings (i.e. the particular harm/damage) needs to be changed, as does the message and the picture. This way the content is kept fresh¹.

1.     Hammond D. Tobacco Labelling and Packaging Toolkit: A Guide to FCTC Article 11. Chapter 1, P20 at:  http://www.tobaccolabels.ca/tobaccolab