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The most effective warning systems use warnings that:

• Are large (i.e. 50% or more of the available display area).
• Are on the front of the pack, in packs which have a distinguishable front and back.
• Are located in the upper portion of the pack.
• Present graphic pictures of the harms of smoking (e.g. graphic pictures of the effects of diseases like cancer of the mouth, or gangrene). You will find a collection of pictorial warnings from around the world here
• Combine graphic pictures of disease with supportive quitting information.
• Are regularly updated to avoid wear out

Examples of Best Practice Packs from Australia