Contents
1. Recommendations for the strongest possible warning systems.
3. Does adding graphic images increase the power of health warnings ?
4. Does position on the pack matter ?
5. How do we minimise wear out ?
6. Is it important for regulators to specify the form and content of health warnings ?
- How many warnings should there be ?
- How should they be rotated ?
- Is it always necessary to focus on harms ?
- Does information about quitting add to their effectiveness ?
- Should they provide access points for further advice ?
- Should they include information on toxin yields ?
9. What strategies have been used by the tobacco industry to minimise the effectiveness of warnings ?

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